Edge Advantage On Air
I spend most of my time in rooms with sales leaders, not in front of a microphone. But over 35 years of leading teams, I've learned the questions that come up in those rooms are the same ones that come up everywhere else: why do great performers struggle the moment they become leaders, and what does it actually take to fix that.
This page is where those conversations live outside Edge Advantage. Podcasts, panels, interviews, whatever format the host prefers. I talk about leadership without the jargon, vulnerability as a strategic choice instead of a soft skill, and the gap between getting promoted and getting prepared for it. Take a listen, take a watch, and if you're looking for a guest who talks like he's actually led a team instead of just studied one, let's find a time to talk.
Media Gallery
The Strategic Thinker
Patrick joined The Strategic Thinkers Podcast to unpack the leadership gap that opens when a top performer gets promoted. For new managers, frontline leaders, and anyone promoted because they were great at the job, Patrick offers a concrete shift: stop selling to people and start selling
through them.
The conversation also covers why you have to own your development, why discretionary effort has to be earned, and why he built Edge Advantage to give frontline and
mid-level leaders the development most companies skip.
Sales 101: The B2B Classroom
What’s the real difference between B2C and B2B sales? And are we teaching the right principles for both? These are the kinds of questions sales professors face in the classroom, especially when many students start their careers in B2C roles.
We invited Patrick Carter, a retail sales leader, to break it down. He shares how he’s building and leading successful B2C sales teams and what professors should be preparing students for in today’s sales environment
Selling In Color - Episode 23
The importance of People of Color in sales having these 5 people to enhance and accelerate their careers: 3 Peers, 1 Mentor and 1 Sponsor.
How can people of color accelerate their careers? Today's guest Patrick Carter explains that it wasn't only his ambition that led to success, but his drive to help and support others like him that led to victory.
That and finding the peers, mentor, and sponsor in your industry will lead to success
Coming Soon - The Growth Signal
Future Forward Sales Show
This episode features a conversation with the Future Forward Sales show host Gabby, who interviews Patrick Carter, the founder of Edge Advantage, LLC.
The discussion focuses on how sales professionals can move beyond simple performance metrics to achieve their full professional potential.
Your Next Guest...
Patrick Carter spent 35 years selling and leading retail sales teams before founding Edge Advantage Group. He's the creator of the Lead Yourself™ leadership framework and speaks and coaches on why great performers struggle the moment they become managers - and what it actually takes to lead the people who used to be their peers.
This isn't theory pulled from a textbook. It's nearly four decades of sitting across the table from underperforming reps, asking the hard questions, and learning, sometimes the hard way, what actually moves a team.
He brings the same practitioner-to-practitioner approach to every conversation, on stage or on a mic. If you want a guest who talks about leadership the way it actually happens, not the way it looks in a case study, that's the conversation he's here for.
That's the Edge. That's the Advantage.
The work doesn't stop when you leave this page.
One hour a month, a lifetime of return.
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